Falon Fatemi

Started at Google @ 19, left as a YouTuber @ 26. I advise startups and I am a professional nerd.

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It’s a power struggle.

I’m sure many of you have heard about the Python dev conference tweeting fiasco. In case you haven’t, what happened was that a few developers were inappropriately joking about dongles and made a woman sitting in the row in front of them uncomfortable. She decided to snap a photo of them and tweet about their indiscretion to her 10k+ followers on Twitter. This led to all parties being fired, including the female involved.

For most women working in Silicon Valley, this is nothing new. Men can sometimes be inappropriate, and some may even call it a bit of a ‘nerd fraternity’ or boys club. I’ll admit, it’s hard to get use to even if you’ve been working in the valley your whole life like me. But in order to be a successful woman in the tech community you have to learn how to handle these uncomfortable scenarios professionally.

My hypothesis is that this woman felt powerless in the...

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Early Stage Marketing

Depending on the nature of your product, you should not be investing in much marketing when you first launch. The main reason for this is to test out the performance of your product organically without any externalities affecting your data set. The only time you’ll have an opportunity to capture organic growth data is when you first launch and these metrics are critical in determining your next steps. The entire point of launching your product is to validate the core assumptions that your product is based on. It’s sometimes helpful to outline these assumptions and make sure you have the right tools implemented to track data against them post launch. That way you won’t let your emotions get in the way of data. I recommend writing out the company vision first, the problem you are solving, and they key value propositions that the product provides. These value propositions are essentially...

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My vision for the socially connected future

It’s an exciting time to be in Silicon Valley. We can all agree that technology is advancing faster every day and infilitrating every possible industry - and we’re lucky enough to be exposed to it all. I’ve been doing a lot of reflecting lately, especially while reading The Startup of You (by Reid Hoffman and Ben Casnocha), and I want to share my vision for the future I want to help create.

There are three socially-related things I believe will make people happier:

  1. Improved network Intelligence: I have so many connections on various platforms to the point that I don’t know who I know anymore. I want technology that provides me with information on who I know, how often I communicate with them and on what platform, and generates my circles of friends automatically.

  2. Connecting online to go offline, and using technology to increase quality of relationships with people we care about...

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Most startups I advise don’t understand the point of PR and assume they need to hire an agency that charges upwards of $10k to do it. Let me be clear: PR doesn’t mean getting featured on Techcrunch, it can’t sell your product especially if it sucks, and while it may drive some initial adoption, it does not drive engagement.

The main purpose of startup launch PR is to gather enough data to help you find product market fit. As a startup founder, you have a set of assumptions about your product that you want to test in the market, and you should be using PR to help you acquire a solid sample size that can provide valuable information about your assumptions. That way, you can make data driven decisions on key next steps. A strong PR strategy supports throwing as wide of a net as possible to attract a variety of first time customers, meaning it must have a vertical focus that targets...

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